![](https://www.leadlio.com/wp-content/uploads/2023/05/goal-150x150-1.png)
Goal
Onpoint recently launched as a company and needed a fast way to drive new clients beyond its existing network in a cost-effective, risk averse way.
![](https://www.leadlio.com/wp-content/uploads/2023/05/tactic-150x150-1.png)
Approach
- Because we have a lot of experience selling to the AEC space, they trusted us to build out the strategy.
- We decided to target mid-size architecture firms in Michigan.
- Under a pay-per-meeting model, they had zero risk.
![](https://www.leadlio.com/wp-content/uploads/2023/05/infographic-150x150-1.png)
Results
![](https://www.leadlio.com/wp-content/uploads/2023/06/onpoint-buildings-cs.jpg)