![](https://www.leadlio.com/wp-content/uploads/2023/05/goal-150x150-1.png)
Goal
Ready to scale their US operations, NavVis wanted to build an outbound lead generation team to promote their next-gen laser scanner technology to the AEC industry.
![](https://www.leadlio.com/wp-content/uploads/2023/05/tactic-150x150-1.png)
Approach
- Working closing with their inside sales team, we developed the account list & pitch.
- The AEC industry often promotes their portfolio & process on their website. Using this info, we could write personalized messaging that connects to the NavVis value proposition.
![](https://www.leadlio.com/wp-content/uploads/2023/05/infographic-150x150-1.png)
Results
![](https://www.leadlio.com/wp-content/uploads/2023/06/laser-scanner-cs2.jpg)