Goal
Fuel Cycle’s Client Accounts team wanted to identify new buying centers & opportunities within existing clients.
Approach
Leadlio assigned a Rep, Dani, to the program. Dani worked closely with the Fuel Cycle team to ensure 1) we’re approaching each account professionally (they are paying customers after all) and 2) thinking through buying centers, pitches & opportunities. Through our research using their CRM & our ZoomInfo license, Dani mapped each account to find new departments, subsidiaries, etc… Using her research, Dani developed strong personalized messages for each account.