![](https://www.leadlio.com/wp-content/uploads/2023/05/goal-150x150-1.png)
Goal
After successfully going through the R&D phase, closing a few government, defense, & commercial contracts, Airgility was ready to start selling.
![](https://www.leadlio.com/wp-content/uploads/2023/05/tactic-150x150-1.png)
Approach
- The Airgility team had a great product with various applications but were unsure where the best market-fit would be.
- Together, we tested a few industries – Engineering, Construction, and Oil & Gas.
- We knew autonomous drones likely wouldn’t be a company’s 1st drone purchase, so we found companies that already have drone programs – as they’d be more likely to purchase next-gen tech to add to their fleet.
- The Leadlio assign rep, Leticia, research each account to understand how they were using drones and created custom messaging for each account.
![](https://www.leadlio.com/wp-content/uploads/2023/05/infographic-150x150-1.png)
Results
![](https://www.leadlio.com/wp-content/uploads/2023/06/airgility-cs-ver2.jpg)