First Goal – After raising $100m, it was time for Liqid to hit the gas and continue to scale their direct sales channel by building an SDR team.
Second Goal – Considering both inhouse vs External SDRs, Liqid decided that outsourcing was both more cost effective & easier to manage.
- Leadlio assigned 2 SDRs
- Liqid provided their target accounts & several event attendee lists
- We quickly found success with the event attendee lists and results took off.