First Goal – After raising $100m, it was time for Liqid to hit the gas and continue to scale their direct sales channel by building an SDR team.

Second Goal – Considering both inhouse vs External SDRs, Liqid decided that outsourcing was both more cost effective & easier to manage.


  1. Leadlio assigned 2 SDRs
  2. Liqid provided their target accounts & several event attendee lists
  3. We quickly found success with the event attendee lists and results took off.


  • In 5 months, our team booked 105 meetings with notable accounts including ASU, Mayo Clinic, & 3M